MARTINI asked for a platform to refresh the 160 year old brand—we gave them Dare to Be.
Instead of wondering “what if”, it’s time we asked “why not?”.
Imagine how much more flavorful life would be if did.
Dare to donne the red lip. To accept the invitation. Dare to not break eye contact.
To speak up and say what’s on your mind.
Fear can hold us back from so much. But what if you dared to go out anyway, and see where the night takes you?
Martini has 160 years’ experience of daring to be ourselves.
Now they're handing that spirit over to you.
Nobody ever became something by daring to do nothing.
So dare to dream. Dare to start. Dare to be.
The Spirits Business | Martini launches Dare to Be campaign
Creative Salon | Martini Asks Drinkers To Be ‘Your Most Playful And Stylish Self’
Callao City Lights | MARTINI INVITES US TO ‘DARE’ IN GRAN VÍA CIRCUIT
About Drinks | Martini® Launches New Global Campaign ‘Martini® Dare to Be’
The Drinks Report | MARTINI launches ‘Dare to Be’ campaign
OhBev | Martini Ignites the Spirit of Aperitivo with "Dare To Be" Campaign
LBB Online | Bacardi - MARTINI Dare to Be