These days it seems like every celebrity has made their own tequila. As a topical idea for Burger King, we thought The King should join in on the trend of celebrity liquor brands and create the King's own Tequila for National Tequila Day.
The idea was to create a smokey "flame-grilled” Tequila to generate PR for Burger King. From there we created Kingquila ‘54—a smokey drink that's the perfect accompaniment to your Whopper.
CW: Dani Kandelman
AD: Hillary Rogers